6 Reasons A Multilingual Website Benefits your Business

Discover the benefits of having a multilingual website. Businesses that offer consumers a choice of langauges on their website add value to their global audience.

Can a multilingual website really add value? Any business who has a website wants to entice customers to their services, products or solutions. But how do you expand your business to reach new international speaking customers without blowing all your marketing budget?

The answer is simple, you need a multilingual website.

Businesses that offer customers a choice of multiple languages on their website have a real competitive advantage. Read Lingmo’s 6 benefits of why you should take advantage of making your website accessible for everyone.

1. Translating your website is cost-effective

Expanding your business to reach new markets doesn’t need to be expensive. In fact, a multilingual website is the most cost-effective and reliable way of engaging customers who speak another language.

By translating your website you can still work towards your global marketing strategy and stay competitive by offering your valuable content in multiple languages.

The thought of offering multilingual content on your website has always been associated with high cost. However, with cost-effective monthly payment schemes now available, your website can be translated directly from your original copy at the click of a button.

2. A multilingual website increases financial productivity

The focus of most businesses is to increase sales. Translating your website is one of the most effective ways to achieve this.  

Customers that can read content in their native language are more likely to purchase from your website. In fact, 46% of website users agreed that if the information was in their native language it provided trust and confidence in the product making them more likely to buy the product.

By localising content, customers are more inclined to connect with your brand because you offer an advantage point compared to your competitors.

3. A multilingual website available to everyone

This may come as a surprise, but English is no longer the universal language of the internet.

As of March 2020, only 25.9% of internet users were English natives. In contrast, 3.4 billion people are from non-English speaking countries.

Most internet users will skip past non-localised websites in preference to sites that offer multiple languages.

Therefore, businesses without a multilingual website are missing out on a large share of potential customers.

4. Expand your potential market

Translating your website into multiple languages is an excellent starting point to increase your company’s global presence.

Your marketing messages will be reached by more people if you localise content which in turn will increase the size of your online audience.

For example, there are more than half a billion Spanish speaking online users currently however, the Latin culture has 10 different Spanish dialects.

With Latin users making up 8% per cent of the Internet population, you would instantly increase traffic to your website simply by translating it into Spanish.

A translated website will enable you to expand into new international markets and reach new target audiences quickly and effectively.

5. Increase international website traffic and SEO

Not so long ago, businesses believed you needed an army of multiple websites each translated into a different language to rank on the Internet. Apart from being time-consuming and expensive, this was a myth. 

Instead, adding languages to your website optimises the chances of it getting picked up by different search engines.

Websites that offer multiple languages will help your business rank internationally.

6. Build brand recognition and trust

Greater awareness of your brand comes from consumer engagement. Therefore, a translated website means more people will come to your website and that increases your brand recognition.

Providing a multilingual website will attract people globally and they will start to associate your brand with a certain need and want. This will be a point of difference and help you gain recognition of your brand and service. Not to mention, set you apart from your competition.

Customers who can understand your content in their language are more likely to tell like-minded people creating familiarity and repeat business.

Furthermore, a website in multiple languages adds credibility to your brand. You can truly become a ‘global’ brand once you offer a multilingual function on your website.

Similarly, if your website is localised, customers will appreciate your understanding of their culture thus, earning their trust.

Localise your website

Now that you are aware of the benefits of translating your website, you can increase web traffic, improve your global brand presence and expand your audience reach.

Lingmo Translator is a translation plugin for WordPress websites that enables content to be contextually translated into 80 languages. Your customers can select their language from the dropdown box located on your website and instantly see your website content and information in their language. Start a FREE TRIAL today and see the benefits of adding translation to your website.

Live Chat Translation: How Industries Can Benefit

By Danny May
CEO, Lingmo International

Discover why Live Chat translation is a necessity for your customer support strategy.

Imagine being able to communicate with your online website visitors who speak a different language and have a seamless Realtime live chat between different languages.

Any industry who markets online needs to communicate with their website visitors and interact with them quickly and efficiently to promote their products and brands. However, what happens to the service and experience when your customer speaks another language? It could mean you lose the sale or there is a huge delay responding which triggers the online visitor to leave the chat and go to a competitor.

Customer experience and engagement is a high priority for most, if not all online businesses so therefore interactions need to be fast and professional no matter what language the customer speaks.

Disrupting traditional Live Chat software

Traditional live chat systems are unable to perform multi-language two-way smart chats. Lingmo have pushed the boundaries to assist companies by understanding their pain points when communicating with customers who speak another language. Our AI-powered live chat translation software enables users to type in their own language and receive instant replies in the same language even if the live chat agent does not speak the customers language.

How Lingmo Live Chat works

Lingmo Live Chat is a multi-language online communication and help desk software that enables your business to interact with your foreign speaking website visitors in 80 languages. The translation software lets your online visitors select their language from a list of 80 languages, type a question into the chat window in their mother tongue and then receive all replies in their native language too.  

The live chat agents receive the chats in their own pre-selected language. This allows the agents to easily and quickly reply to several messages in their own language without trying to decode and translate them. Once the agent has replied, the message in automatically translated back into the online visitor’s language for them to easily and quickly read and respond to.

Benefits of live chat translation for Industries

Implementing Lingmo Live Chat allows industries to interact with foreign speaking website visitors hassle free without worrying about the language barrier.

Below are some key industries who can easily benefit from adding translation to their live chat and reach foreign speaking customers by simply adding our technology to their website or application.

Travel and Accommodation Services

  • Online booking is the preferred choice for travellers
  • Provides a productive communication tool to engage foreign speaking travellers
  • Effective for more than just pre-booking. Good for feedback and checking in on clients
  • Keep customers updated with new destinations, new offers and in-house sales
  • Increase conveniences, build satisfactions, increase sales and cut costs.

Online Healthcare

  • Digital assistance for foreign speaking patients who can’t come into a clinic or practise
  • 24/7 assistance to support foreign speaking patients with small queries or uncertainties
  • Opening the doors to better and more effective communication
  • Physicians can write referrals and maintain follow-up’s regarding outpatients
  • Ease clinic congestion and remain up to date on clinical care


  • Support international online registrations, helps with support and questions 
  • Provide digital assistance from lecturers to assist foreign speaking students
  • Effective tool for feedback and extra tuition
  • Keeps foreign speaking students engaged and on task
  • Increases convenience, diversity and enrolments from overseas
  • Adheres to policies about fair and equal teaching for all enrolled students

E-Commerce Business

  • Engage global online visitors with information and support
  • For e-Commerce, communication is equally as important as sales and marketing
  • Localise content and information to increase brand loyalty and customer experience
  • Offer 80 languages to online visitors to increase their purchase habits
  • Expand into new international markets by speaking online visitors’ languages


  • Interact with foreign speaking investors and customers by answering questions and concerns in Realtime
  • Build a personalised 24/7 service for new and existing customers foreign speaking customers
  • Decrease call volume and wait time
  • Increase conversation rate with online mortgage and bank account applications
  • Recommend products and assist with application process
  • Reduces time of face to face meetings without losing the human touch

Energy and Telcos

  • Instantly support customers by redirecting chats to different departments
  • Increase brand reputation by offering excellent customer service, support and engagement
  • Assist foreign speaking customers quickly and easily
  • Reduce time and improve business productivity
  • Deliver a perfect customer care experience by chatting to online visitors in any of Lingmo’s 80 languages.

Add Live Chat Translation to your Live Chat

Live Chat translation technology enables businesses to:

  • Interact with foreign speaking customers in 80 languages
  • Quickly address customer questions, demands and expectations in any of Lingmo’s 80 languages
  • Increase online sales with foreign speaking website visitors
  • Directly communicate with website visitors in their own language
  • Deliver translated information and assistance in Realtime
  • Improve customer experience and enhance customer care
  • Add a human touch to improve customer engagement
  • Integrate with pre-existing Live Chat and Chatbot/Virtual Assistants

Thinking about bringing language translation solutions to your company?

Digital language translation and speaking with your customers in their own native language is key to scaling business locally and internationally. If you are keen to learn more about Lingmo’s live chat translation software and want to benefit from speaking your customers language, contact us and see how easy it is for your business to start a conversation in 80 languages.

We are AI-Powered translation software solutions experts. Check our services to see how you can take your business global.

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