By Gemma Giuliano
Head of Marketing, Lingmo International
With more people living aboard, immigrants settling in a new countries and tourists travelling to international destinations, our multilingual world needs to cater for different languages and localise content. No matter what language you speak and in what country you are in, you will probably need to access an ATM to withdraw cash but can you be guaranteed the ATM you go to will have language options allowing you to select your native language to perform a transaction?
Would you feel comfortable using an ATM in a foreign language? Would you be confident withdrawing cash if you couldn’t understand the instructions and had to stumble your way through the menu options in hope you pressed the correct button to receive your funds? Currently, with ATMs having the ability to allows customers to do a multitude of banking functions, wouldn’t having the ability to perform banking transactions in your own native language be huge value add?
ATM’s are widespread throughout the globe and are in many locations for residents and tourists to access. Trying to ascertain which ATMs should be equipped with certain languages choices would be difficult and would no doubt need to be upgraded frequently because of ebb and flow of people movement around the world. What is probable is that ATMs need to offer their services in multiple languages and making them accessible in most languages will be essential.
Therefore, instead of banks choosing a location they believe have a multilingual presence, Lingmo’s software can be embedded into all ATM’s, making them all offer 80 text languages and 29 voice languages. Just because an ATM is put in Sydney, Australia, doesn’t necessarily mean the languages on offer should be limited to English and Chinese because they are the most commonly spoken languages in the region, or in the US, Spanish and English, but instead displaying all languages puts the ball in the customer’s court.
One thing is true, an ATM should be accessible by anyone without discriminating language and location. Machines that are equipped to converse with customers in their native language will define the bank, provide a point of difference and improve the bank’s ROI.
80 Text languages for all ATMs
With digital AI-translation, Banks don’t need to fathom out which primary languages their customers are going speak or who is going to visit their country and what languages they will probably converse in – that would be hard given there are so many variables. Instead of relying on what the native spoken language is in an area or which country tourists visited from in the past, our AI software allows customers to choose their native language on the ATM without being required to choose a limited pre-determined language selection. This will improve user experience, build trust and confidence and increase engagement. Therefore, financial institutions need not be limited to where they can put an ATM because Lingmo offers a broad range of languages to cater for 80% of the world’s languages.
ATM’s that converse in your customers native language
Our AI translation can perform Realtime translations into 80 languages allowing text to be translated on-screen instantly. Our software is trained and customised to recognise financial services terminology and detects industry specific financial focus keywords and vocabulary. Leveraging IBM Watson on IBM cloud, our automated translations are highly accurate, 97% in fact and contextually translate the entire paragraph, not literal word for word translations resulting in a better translation. With continuous training the AI becomes smarter the more it is used.
So, you may be asking how it works? After the customer has chosen their desired language, all text on the screen will change to their preferred language allowing the customer to have a seamless experience and an easier way to use the ATM rather than losing confidence in the service.
Adding speech translation to ATMs
ATMs usually offer visually impaired customers an option to listen to the menu instructions as an alternative to reading the text on screen. With the audio in place, language translations can easily be added allowing customers the ability to hear instructions in their own native dialect. Our translation software covers the most common 29 languages in speech and once customers are guided to select their preferred language, the instructions are heard in that language. This means, an ATM with our translation software can be used anywhere in the globe because all 29 languages are accessible no matter where they are located.
Making AI Translation accessible in all ATMs
Regardless if you’re a large International bank with ATMs across the globe or a boutique bank located in a tourist destination or with a high multilingual population, you can benefit greatly from using AI Translation software to make your ATMs accessible to customers in up to 80 languages. Instead of making customers struggle and become frustrated when trying to decipher unfamiliar languages, financial institutions can add our translation API to their application that puts the customer first and gives them a better banking experience.
Keep your customers satisfaction a priority – contact Lingmo to enquire about our voice and text translation APIs for ATMs.